
I signed up to be a BzzAgent recently and am really digging the process. My first effort was a BzzBlast for Take 5 candy bars, which was great because they rock. And the BzzBlast gave me the WOM ammunition (in the form of many small Take 5 bars) to spread the word with friends and co-workers, who were more than happy to oblige and eat them. Being a BzzAgent is cool because I can choose when to participate and when to opt out, and only need to help on campaigns for products that I actually like. However, when searching Google and Technorati for some others' thoughts on BzzAgent, it seems that some folks have issues with the company and service, from its VC financing to accusations of "secret" buzz blogging and comments, even though they're against the BzzAgent code of conduct. So far I like being part of BzzAgent and also see how it could work as part of a marketing campaign. Anyone else like or dislike?