Beginning with the Nintendo Wii, Yahoo is developing mini-portals for 100 "passion brands" with large fan bases. The sites will combine content from different Yahoo properties, including Flickr, del.icio.us, MyWeb, Yahoo Answers, Video and Shopping. I really like the concept because the sites have the potential to be really fun, with future portals to be focused on Harry Potter, Lost, The Office and Transformers. The brand-focused sites should also provide great opportunities for advertisers to reach targeted, captive audiences.
Stats
Become a Fan
Recent Posts
- Know How Much You Want to Make
- Don't Send Thank-you Notes
- New Series of Posts - The Job Search
- Intel's Employer Branding TV Spots
- Employer Brand Advertising in Time Magazine
- When Your Favorite Brands Re-brand
- Nokia Employees Stick with Mobiles
- Rallying Customers Around a Brand
- A Reason Not to Use AOL Mail to Send Out Your Resume
- Netflix Hears You - and Actually Replies!
Categories
- Apple
- AT&T
- Brand Hate
- Brand Love
- Brand Loyalty
- Brand Protection
- Chipotle
- Cingular
- Citi
- Coke
- Converse
- Conversions
- Dell
- DSW
- Employer Branding
- ESPN
- Experience Before the Brand
- Facility Branding
- IBM
- Intel
- JetBlue
- Job Search
- Lexus
- Links/Articles
- McDonald's
- Microsoft
- Mini
- My Experiences
- Netflix
- Nike
- Nokia
- Outsourcing
- Personal Branding
- Recruitment Videos
- Red Sox
- Sears
- smart USA
- Sony
- Southwest Airlines
- Sports
- Sprint
- Starbucks
- Sun Microsystems
- TiVo
- Tropicana
- TypePad
- USPS
- Verizon
- Volkswagen
- Wal-Mart
- WaMu
- WOM
- Yahoo
Related Sites
Jobs by Indeed
I Heart VW
« Recruitment Video: Cingular Wireless | Main | Facility Branding and Recruitment »
January 31, 2007
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8342019b353ef00d83572f6bf69e2
Listed below are links to weblogs that reference Yahoo Brand Universes:
