Employer Branding Defined

Dr. John Sullivan has a recent two-part article on ERE.net that defines and explains employer branding (he calls it employment branding). He does a nice job of differentiating employer branding from recruitment advertising and marketing, and lays out some good foundational elements for developing an employer brand.

• "Don't Be Fooled by Employment Branding: What it Is and What it Is Not!" (1,2)