While I'm incredibly brand loyal to Volkswagen, the other day I rode in a Mini Cooper and it was a lot of fun. Even though I love the Mini advertising campaigns and considered the Cooper before I purchased my VW Golf, neither was enough to physically get me to a Mini dealership. But actually riding in one made me reconsider and think about the resale value of my Golf... Maybe the next Mini ad campaign should just say "Try Me."
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June 28, 2007
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