Starbucks on TV

John Moore has a great post with also-great comments regarding Starbucks' new TV advertising for the holidays. I am a huge Starbucks fan pretty much across the board (brand, experience, product, Web site), but to me, any advertising not focused on the Starbucks customer experience is off-brand. Starbucks has always been the prime example of how the user experience defines the brand relationship, not advertising. However, I think it's wrong to say that because SBUX built its brand on great experiences and word-of-mouth advertising (WOM), it should never run a TV advertising campaign. But the cartoon angle just seems fluffy for a brand as strong and experience-based as Starbucks. How about a 5-second spot using just the red cups?